![]() ![]() The truth is, there is a lot that goes into successfully sending transactional and marketing email. So how can you avoid having your emails go to the spam folder? Unfortunately, it’s all too common that we see perfectly legitimate email senders asking us why their email is going to the spam folder instead of the inbox. Order confirmations, email receipts, password resets, promotional offers, and marketing newsletters are just a few types of email that are a highly valuable part of your everyday business. If you are a transactional or marketing email sender, getting email to the inbox is an essential part of what you do.
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